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The business colossus Apple Inc. is undeniably an impressive corporate entity in just about any possible way it can be examined.

Its size is daunting. Its global reach and name recognition is unrivaled. Its research and development capabilities are obviously muscular and forward thinking.

Even the litigation it is frequently embroiled in is comparatively outsized.

Indeed, a recent media article discussing the outcome of a high-tech patent infringement case notes that the American icon "is the most targeted company for lawsuits filed by companies that make money through licensing and enforcing their patents."

Conversant Intellectual Property Management Inc., a Canadian-based enterprise, is one of those companies. Until a Texas federal jury weighed in definitively with a strong and clear verdict earlier this week, one of Conversant's subsidiaries had been sparring legally with Apple in a patent matter since 2012.

The outcome of that contest: a clear and convincing win for Apple.

Conversant was contending that Apple unlawfully and without paying incorporated various Conversant patent technologies in its iPhones and iPads. The company sought $100 million for that alleged infringement.

The jury didn't take long to announce its disagreement with that assessment, finding Apple guiltless in the manner.

Thus, this past Monday was a happy day for Apple. The euphoria likely noted within Apple headquarters was undoubtedly tempered, though, by the ready acknowledgment of Apple executives that patent-related litigation against the company is a recurring reality spelled by a "win some, lose some" bottom line.

Evidence of that came just last month, where another Texas jury did find Apple guilty of infringing the proprietary technology of a patent licensing entity. Apple was ordered to pay nearly $533 million in damages in that case.

Source: Reuters, "U.S. jury clears Apple of infringing wireless tech patents," Andrew Chung, March 16, 2015

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