Many would say that Amazon has revolutionized the way that people shop, around the country and here in Texas. The company continues to look for ways to make consumers' buying experiences easier. Now, Amazon is using patent law to change the way consumers pay for goods.
The retail giant has filed a patent application for a new form of payment that involves one of America's newest past times -- selfies. According to what Amazon has released about how the new technology would work, the software uses facial recognition. As added security, the user would be required to make a gesture such as a tilt of the head, a smile or some other gesture to ensure that the person is a human being and not a photograph.
The company says that the way that most people remember their passwords is by either making them short and easy to remember or by storing them on their devices. Either method leaves the information vulnerable to hackers. Amazon believes that this new technology they are attempting to patent is the answer. This is not the first payment method that Amazon has introduced to the public. Many of the company's customers already use their one-click purchase settings and push-to-buy Dash buttons.
The company has not said when it would institute the new technology if the patent application is approved. If it works, Amazon could have numerous companies wanting to use the same technology. As would be the case with a Texas inventor, it would be beneficial for the company to make full use of the patent law to protect its rights and interests in this potentially profitable technology.
Source: ABC News, "Amazon Files Patent to Let You Complete a Payment With a Selfie", Alyssa Newcomb, March 14, 2016